Mezza Promotional Postcard
Problem: Mezza Mediterranean Grill needed to promote their Friday evening outdoor business on a tight budget.
Solution: Four color postcards can be produced very inexpensively. The creative brief called for marketing the lifestyle of friends socializing in a relaxing and comfortable outdoor environment. To contain the cost the restaurant brought in non professional talent. Through careful coaching and patience I was able to achieve exactly the look that I wanted. Careful framing and placement of foreground elements established a festive evening atmosphere and clearly set the scene in a gazebo.
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